Daily Archives: November 29, 2011

Giveaway | ELM Paper

This weeks giveaway is thanks to the lovely Ella Lucille Munro – ELM Paper. “Fashion, design and a celebration of connection are the inspiration behind ELM Paper. Launched recently in 2011, the range is fresh, modern and printed and packaged on premium paper, with our paper sourced from sustainable forests.

We introduced you to ELM Paper back in August and it has been all systems go, Harpers Bazaar, Madison, Marie Claire, Vogue Australia, Vogue Living, Inside Out, Instyle and so many more are all buzzing about this hot paper brand! How could they not?

ELM Paper are giving away ‘The Must Have’ set, a box of 8 stripe cards/envelopes and box of 8 gift tags, all inspired by the bright hues of beach umbrellas, bathing huts and summers spent seaside. Talk about Sumer love! PLUS a Box of Starry Night Christmas cards and a box of Christmas gift tags.

Ella took a break from designing next seasons collection and chasing after her son to talk to Paper Runway…

Tell us about your business How did you start Elm, what do you love most about what you do? After working in magazines for 12 years in Sydney, it felt like time for a change after my son Ed was born. I have always aspired to the idea that I would like to start my own business, it had to be something that was design focussed and I’ve always been obsessed with stationery. I’ve just finished designing next seasons range, and this is the part that I love and enjoy the most. Its also great to have the flexibility around work hours with Ed.

We know what we love about Elm but what do you love about Paper Runway? Paper Runway showcases the best in what’s happening with paper and creative people, its fantastic to see this unique publication created/produced in Australia.

What is your favourite paper product right now. The weekend papers, I love to sit down for a read, but it has become a bit of a luxury with a 14 month old around!

What place in the world most inspires you and why? Paris – the style/way of living & New York – the buzz.

If you could do a different job for a day what would it be and why? I wouldn’t mind being Sofia Coppola for a day, her life seems tres chic.

What is your favourite homemade gift to give? Making Christmas treats from Donna Hay books to give to family and friends (packaged of course in sweet paper bags and ribbon).

Black or White | Black
Tea or Coffee | Tea
Heels or flats | Flats
Short or long | Long hemlines are back thankfully!
Sweet or Savoury | Sweet, although partial to salted chocolate
Night or Day | Day (but not morning!)

To enter the giveaway from ELM it is as simple as…

To enter the giveaway it is as simple as leaving a comment below as well as –
1. purchasing Paper Runway here
2. subscribing to Paper Runway here
For extra entries
3. Join us on Facebook.
4. Follow us on Twitter
5. Follow us on Pinterest
6. Join Elm on Facebook

x Nikki and Maree